POSTMODERNISM

Postmodernism has many different deffinitions and meanings. To understand what post modernism is you need to look at what came before. When looking at genre there is a theory that suggest genres go into a cycle. once you have gone through the cycle it then repeats itself. The experimental stage is the stage of genres that attempt to establish new trends. The cannon stage is used  to try and fix them into our cultural understanding. Finally post modernism looks at those trends and then adds something new in them and many people may argue that music videos are post modern

 A lot of music videos now day incorporate ideas from films. A example would be one such as the top gun film now having a music video with Will Young un called "Switch it on" which has a similar style to the film itself. Artists often have a spin off type theme to there videos where they often make it funny or edit it slightly.When looking at intertexuality there are 3 different sections. The first is Homage which is imitation. Pastiche is using the imagery of one text to make a comment about another. Finally parody's which means they are creating a spinoff or taking the mick.

Belwo is an example of Homage would apply to Michael Jackson's "Smooth Criminal" which refers to Vincente Minelli's "The band Wagon" in 1953.